Ziarul Rom\u00e2nesc din Germania<\/a>.<\/strong><\/h2>\nLidl promite cea mai \u00eenalt\u0103 calitate \u0219i, conform propriei reclame, \u00ee\u0219i dore\u0219te s\u0103 devin\u0103 cel mai sustenabil discounter. Acesta face reclam\u0103 cu multe\u00a0produse Bioland<\/strong>, aparent cu scopul ca imaginea bun\u0103 a Bioland s\u0103 se lipeasc\u0103 de propriile alimente organice, conform documenta\u021biei ZDF.\u00a0Un fost manager de marketing<\/strong>\u00a0Lidl dezv\u0103luie exact ce se afl\u0103 \u00een spatele ofensivei organice.<\/p>\nOricine face cump\u0103r\u0103turi regulat pe pia\u021ba ecologic\u0103 \u0219tie c\u00e2t se pl\u0103te\u0219te mai mult pentru produsele alimentare de acolo.\u00a0Problematic\u0103 pentru imaginea Lidl cu pre\u021b redus \u2013 \u0219i\u00a0aici intervine\u00a0sigiliul organic intern \u201eBio Organic\u201d:<\/strong>\u00a0Potrivit fostului manager de marketing Lidl,\u00a0produsele \u201eBio Organic\u201d<\/strong>\u00a0sunt realizate \u00een mod deliberat \u00een a\u0219a fel \u00eenc\u00e2t s\u0103 fie absolut aproape de produsele Bioland<\/strong>\u00a0.
\nLidl folose\u0219te ambele sigilii organice pentru propriile produse, a\u0219a c\u0103 etichetarea devine confuz\u0103.\u00a0Clien\u021bii care nu se uit\u0103 cu aten\u021bie ar recunoa\u0219te cu greu diferen\u021ba \u0219i ar crede c\u0103 cump\u0103r\u0103 un produs Bioland.\u00a0Dar:\u00a0un singur produs<\/strong>este fabricat \u00een conformitate cu liniile directoare stricte Bioland.<\/p>\nCu toate acestea,\u00a0sigiliul organic al Lidl\u00a0<\/strong>garanteaz\u0103 de obicei doar standardul ecologic minim al UE.\u00a0\u00cen plus, conform documenta\u021biei ZDF, c\u00e2teva produse Bioland au fost amestecate cu bunurile proprii \u201eBio Organic\u201d mai ieftine la discount.<\/p>\n\u00cen compara\u021bie cu produsele Bioland de \u00eenalt\u0103 calitate, produsele \u201eBio Organic\u201d sunt mai ieftine \u2013 at\u00e2t la cump\u0103rare, c\u00e2t \u0219i la v\u00e2nzare.\u00a0Lidl vrea s\u0103-\u0219i \u00eencurce clien\u021bii cu acest truc \u0219i face biowashing, a continuat fostul manager de marketing Lidl.<\/p>\n
<\/p>\n
Sursa: Flux24<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Un fost manager al discounterului german Lidl dezv\u0103luie cum sunt \u00een\u0219ela\u021bi clien\u021bii \u00een\u00a0documentarul canalului 2 al televiziunii germaneZDF\u00a0\u201eLidl: The Insiders.\u00a0Trucuri de v\u00e2nz\u0103ri la gigantul discounter\u201d, fo\u0219tii angaja\u021bi Lidl dezv\u0103luie anonim ce trucuri \u0219i promisiuni false folose\u0219te discounterul pentru a-\u0219i \u00een\u0219ela clien\u021bii pentru a ob\u021bine mai mult profit, scrie\u00a0Ziarul Rom\u00e2nesc din […]<\/p>\n","protected":false},"author":2,"featured_media":31675,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":""},"categories":[166,4,209],"tags":[],"yoast_head":"\n
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Iaurtul v\u00e2ndut la g\u0103leat\u0103 de plastic, retras de la raft\u2026","rel":"","context":"\u00cen \u201eActualitate\u201d","img":{"alt_text":"","src":"https:\/\/i2.wp.com\/informatialibera.ro\/wp-content\/uploads\/2022\/11\/lidl-arad.jpg?fit=500%2C329&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":31722,"url":"https:\/\/informatialibera.ro\/mancarea-tot-mai-scumpa-in-romania-preturi-la-alimente-plafonate-la-lidl-auchan-si-penny\/","url_meta":{"origin":31674,"position":1},"title":"M\u00e2ncarea, tot mai SCUMP\u0102 \u00een Rom\u00e2nia – Alimentul care cost\u0103 cu 63% mai mult \u015fi care a ajuns un LUX","date":"03\/12\/2022","format":false,"excerpt":"Fa\u021b\u0103 de acum un an (octombrie 2021), m\u0103rfurile alimentare s-au scumpit cu 20,58%, iar pentru \u00eenceputul anului reprezentan\u021bii industriei se a\u0219teapt\u0103 la cre\u0219teri moderate. Zah\u0103r, ulei, cartofi, lapte, ou\u0103, carne, p\u00e2ine, legume \u2013 toate principalele produse aliementare au \u00eenregistrat scumpiri semnificative \u00een ultimul an. Zah\u0103rul, cea mai mare scumpire Zah\u0103rul\u2026","rel":"","context":"\u00cen \u201eActualitate\u201d","img":{"alt_text":"","src":"https:\/\/i2.wp.com\/informatialibera.ro\/wp-content\/uploads\/2022\/08\/supermarket_0.jpg?fit=602%2C388&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":4656,"url":"https:\/\/informatialibera.ro\/hu\/a-nagy-uzletlancok-esete-a-megtamogatott-raed-arafattal-avagy-miert-nem-terjed-a-covid-a-szupermarketekben\/","url_meta":{"origin":31674,"position":2},"title":"A nagy \u00fczletl\u00e1ncok esete a megt\u00e1mogatott Raed Arafattal – avagy mi\u00e9rt nem terjed a covid a szupermarketekben?","date":"20\/03\/2021","format":false,"excerpt":"Az egy esztendeje tart\u00f3 covid19 val\u00f3s\u00e1gshow l\u00e9lek- \u00e9s t\u00e1rsadalomrombol\u00f3 horrorj\u00e1ban vajon h\u00e1ny embernek jutott m\u00e1r esz\u00e9be, hogy a csud\u00e1ba lehets\u00e9ges az, hogy a furcsa szok\u00e1sokkal b\u00edr\u00f3 covid19-k\u00f3rs\u00e1g a nagy szupermarketekben nem terjed, m\u00e9g akkor sem, mikor a hat\u00f3s\u00e1gok a legt\u00f6bb esetr\u0151l jelentgetnek j\u00f3 nagy sz\u00e1mokat, \u00e9s a b\u00e1bkorm\u00e1nyok bez\u00e1rj\u00e1k a\u2026","rel":"","context":"\u00cen \u201eActualitate\u201d","img":{"alt_text":"","src":"https:\/\/i1.wp.com\/informatialibera.ro\/wp-content\/uploads\/2021\/03\/161599101_886449198810277_2781571171065905018_n.jpg?fit=720%2C720&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":29689,"url":"https:\/\/informatialibera.ro\/seful-anpc-suntem-pelicanii-europei-exista-un-dublu-standard-al-produselor-din-magazine-marfa-de-calitatea-a-doua-vanduta-la-calitatea-intai\/","url_meta":{"origin":31674,"position":3},"title":"\u0218eful ANPC: Suntem pelicanii Europei. Exist\u0103 un dublu-standard al produselor din magazine. Marf\u0103 de calitatea a doua, v\u00e2ndut\u0103 la calitatea \u00eent\u00e2i","date":"23\/08\/2022","format":false,"excerpt":"Horia Constantinescu, pre\u015fedintele Autorit\u0103\u021bii Na\u0163ionale pentru Protec\u0163ia Consumatorilor (ANPC) a declarat, luni, c\u0103 rom\u00e2nii sunt trata\u021bi ca \u201epelicanii\u201d Europei atunci c\u00e2nd vine vorba de produsele din supermarketuri. Potrivit lui Constantinescu, \u00een continuare ar exista un standard dublu \u00een ceea ce prive\u0219te calitatea produselor din magazinele rom\u00e2ne\u0219ti \u00een compara\u021bie cu cele\u2026","rel":"","context":"\u00cen \u201eActualitate\u201d","img":{"alt_text":"","src":"https:\/\/i2.wp.com\/informatialibera.ro\/wp-content\/uploads\/2022\/08\/supermarket_0.jpg?fit=602%2C388&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":30721,"url":"https:\/\/informatialibera.ro\/masina-electrica-este-o-mare-inselatorie-globalista-un-sofer-de-masina-electrica-isi-varsa-amarul-daca-v-ati-vandut-fosilele-cumparati-repede-alta-ca-vor-costa-dublu\/","url_meta":{"origin":31674,"position":4},"title":"Ma\u0219ina electric\u0103 este o mare \u00een\u0219el\u0103torie globalist\u0103: Un \u015fofer de ma\u015fin\u0103 electric\u0103 \u00ee\u015fi vars\u0103 amarul: \u201eDac\u0103 v-a\u0163i v\u00e2ndut fosilele, cump\u0103ra\u021bi repede alta c\u0103 vor costa dublu\u201d","date":"09\/10\/2022","format":false,"excerpt":"Cine ar fi crezut c\u0103 vor veni vremurile \u00een care \u015foferii de ma\u015fini electrice, unii, nu to\u0163i, vor pl\u00e2nge dup\u0103 rablele cu motor termic, la care tocmai au renun\u0163at? Ei bine, acele timpuri au sosit. \u015ei totul din cauza scumpirilor din sectorul energetic. Practic, nu mai faci o mare economie\u2026","rel":"","context":"\u00cen \u201eActualitate\u201d","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/informatialibera.ro\/wp-content\/uploads\/2022\/10\/2022-hyundai-ioniq-5-at-electrify-america-fast-charging-station.jpg?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":31623,"url":"https:\/\/informatialibera.ro\/directorul-pfizer-reclamat-de-agentia-de-reglementare-a-vaccinurilor-din-marea-britanie-pentru-ca-a-facut-declaratii-inselatoare-despre-vaccinurile-pentru-copii\/","url_meta":{"origin":31674,"position":5},"title":"Directorul Pfizer, reclamat de Agen\u021bia de reglementare a vaccinurilor din Marea Britanie pentru c\u0103 a f\u0103cut declara\u021bii \u00een\u0219el\u0103toare despre vaccinurile pentru copii","date":"28\/11\/2022","format":false,"excerpt":"Directorul general al Pfizer, Albert Bourla, a fost amendat de autoritatea de supraveghere farmaceutic\u0103 din Marea Britanie pentru c\u0103 a f\u0103cut declara\u021bii \"\u00een\u0219el\u0103toare\" despre vaccinurile anticovid pentru copii, informeaz\u0103\u00a0The Telegraph. \u00a0Albert Bourla s-a folosit de un interviu acordat BBC \u00een decembrie anul trecut pentru a sus\u021bine c\u0103 \"nu exist\u0103 nicio\u2026","rel":"","context":"\u00cen \u201eActualitate\u201d","img":{"alt_text":"","src":"https:\/\/i1.wp.com\/informatialibera.ro\/wp-content\/uploads\/2022\/01\/albert-bourla-700x420-1.jpg?fit=700%2C420&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/informatialibera.ro\/wp-json\/wp\/v2\/posts\/31674"}],"collection":[{"href":"https:\/\/informatialibera.ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/informatialibera.ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/informatialibera.ro\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/informatialibera.ro\/wp-json\/wp\/v2\/comments?post=31674"}],"version-history":[{"count":1,"href":"https:\/\/informatialibera.ro\/wp-json\/wp\/v2\/posts\/31674\/revisions"}],"predecessor-version":[{"id":31677,"href":"https:\/\/informatialibera.ro\/wp-json\/wp\/v2\/posts\/31674\/revisions\/31677"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/informatialibera.ro\/wp-json\/wp\/v2\/media\/31675"}],"wp:attachment":[{"href":"https:\/\/informatialibera.ro\/wp-json\/wp\/v2\/media?parent=31674"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/informatialibera.ro\/wp-json\/wp\/v2\/categories?post=31674"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/informatialibera.ro\/wp-json\/wp\/v2\/tags?post=31674"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}